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 The Brand Anilu


The Story


Designed with love, cut with passion from delicate materials, exquisite embroidery and sheer emotion, a beautiful dream was born in 2014. The ANILU story, however, began much earlier, in the magic place of childhood, where almost every grandmother, mother or daughter knows how to sew by hand amazing traditional embroideries. It was there that the fascination for couture, art of tailoring and fine embroideries was firstly revealed and uncovered. 

In the quest of the ideal cut that highlights the silhouette and masks defects, through obsession for perfection and desire to make unique and timeless pieces, ANILU passionately masters the techniques of luxury tailoring, creating distinctive designs and celebrating femininity and sensuality. Every piece of clothing goes through the laborious stages required for creation: from the idea that evolves into a concept, the pattern draw and fabric selection, to manufacturing the first prototype, so that the final product is proudly worn by women all over the world.

With handcrafted statement garments, hand embroidered decorations, hand made embroideries and crochet lace adormnents, all ANILU designs are made using couture techniques and highly skilled manual work. The result is a unique and exquisite piece of clothing, that transcends styles and cultures, becoming a manifesto for the flawless couture products.


The Philosophy


ANILU designs are ethereal and diaphanous, capturing the essence of femininity, in the form of mysterious fragility and innocent sensuality. Lace, spectacular embroidery, silky touch of natural materials, fluid lines, unique patterns merge into an eclectic, sensual and sophisticated universe.


Couture Tailoring


Because every woman is different, but we all dream of wearing the perfect dress, ANILU offers its customers the Made To Measure concept. This way, you can order the garment you want, which will be tailored as indicated by you, to fit perfectly your figure. All you have to do is to tick the option Made to Measure, fill the form with your measurements and we will tailor it the way you want. 


Hand-made Embroidery


ANILU creates the finest authentic Romanian traditional blouses and dresses, 100% handmade and embroidered by hand on natural cotton fabric. Unique, feminine, seductive, the exquisite ethnic embroidered blouse is a valuable and sophisticated piece of art that does not lack in any fashionistas wardrobe. Inherited form generation to generation, from mother to daughter, for centuries, the process of creating authentic Romanian blouses is unique in the world and can last from several days up to weeks. The legendary Romanian craftsmen sew by hand the geometrical and floral motifs on what will end up to be a unique masterpiece. Therefore, the authentic Anilu blouse is made entirely by hand, just like in ancient times, handsewn with different types of hand stitches, using various colors and models, varying from a part of Romania to another, through a painstaking and lengthy process.  


Why choose a garment made #byANILU?


  • Uniqueness: All ANILU designs are unique, handmade or limited edition, through an elaborate creative process, paying great attention to details and finishes.
  • Passion: Every ANILU piece of clothing is done with care, dedication and talent, by highly skilled professionals, in order to offer you a flawless high-end product. 
  • Natural or premium fabrics: ANILU is using hand-pick materials made from natural fabrics like cotton and silk or premium fabrics from selected suppliers.
  • Quality Control: We guarantee the quality of natural fabrics and superior finishes for all ANILU creations. If you are not happy with your pourchase, you can return the product within 14 days and get your money back.
  • Made To Measure tailoring: All ANILU designs can be customized upon request. All you have to do is select the Made To Measure option on the order page and fill in the form with your mesurements.
  • Worldwide Delivery: ANILU designs are shipped and proudly purchased by women all over the world: Europe, North and South America, Australia, Asia or Africa. 
  • Special Discounts: Our cusotomers benefit from discounts and special promotions. Subscribe to the newsletter to receive exclusive offers.





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